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CAPTAIN MORGAN
The Captain’s Blog:
For the first time ever (well, technically the second), Captain Morgan speaks directly to his target market, otherwise known as The Crew, in the form of a blog. That’s right; I’m the voice of the Captain. Next up: Santa Claus and the Tooth Fairy!*
Captain’s Blog Ad:
This is part of an online campaign promoting The Captain’s Blog, and speaks directly to those issues which are of the greatest concern to this target market. Make of that what you will.*
(click image for interactive version)
* through Real Branding |
