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3COM
Club Red:
Back in the day, 3Com wanted to convince small business
owners to use their connectivity products. To do
that, we used the then-unique vehicle of an edutainment-oriented
online game. The goal? Mars is finally open for business, and you
need to be the first to open up your resort—using 3Com tools,
of course. This was one part of a fully integrated campaign using
DM, email, banners, and a microsite.
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