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CAPTAIN MORGAN 		YAHOO!

B2B trade ads:
These are comps for Yahoo!'s B2B work, marketed to the advertising industry. The task? Take the "It's You" positioning and make it relevant to the B2B audience. The solution? Yahoo! offers a total solution that can turn you into a media planning rock star.

IDEA conference:
This was complete, 360 work for the IDEA conference. Event presence design, posters and print ads in Creativity and Ad Week. SMP was "Yahoo! embraces creativity." So we took that literally, employing actors in purple footy pajamas to hug attendees as they came in the door. It was fun, disruptive and unique, so much so that several presenters on stage cited it as an example of uniquely creative marketing.

Brand Creative Group Playlist:
This was my vision for the Yahoo! Brand Creative Group. I decided to do it as an easily-consumable playlist. We then gave each BCG employee a purple iPod pre-filled with the songs from the playlist.

Hack the Culture:
This was for an event in which employees were invited to actively help improve the culture at Yahoo!. The client wanted a lot of copy, so we created a poster with pull-out tabs that answered questions, all in a Yahoo! tone of voice.

Yahoo! Connected TV:
To interest consumers in Yahoo!'s new Connected TV technology, which adds Yahoo! widgets to your TV, we created a series of rich media ads, with tabs to find out more info. Each started with a pithy line like "Say hello to my widget friend." Or "Widgit talkin' 'bout, Willis?"

B2B Testimonial Ads:
These ads were part of a series highlighting industry luminaries. Each ad demonstrated that they chose to partner with Yahoo! due to a shared spirit of innovation and creativity.