YAHOO

24 HOUR FITNESS

3COM

ASPECT

RED LOBSTER

LIPTON

HBO

CAPTAIN MORGAN

YAHOO!

Driver 3: Yahoo! was an official sponsor of E3, and of this eagerly-anticipated video game, in which the player is “forced” to work for an illegal car theft ring.



Fantasy Baseball (Emotion): This campaign was the fulfillment of a marketing manager’s fantasy; it helped increase sales of Yahoo! Sports Fantasy Baseball by over 60%.


(click here to view the animation on its own page)


Sundance: This ad for Yahoo!’s coverage of the Sundance Film Festival takes the notion of “coverage” quite literally.


(click here to view the animation on its own page)


Lemonade Tycoon: Another hotly-anticipated game. Everything I know about business I learned from Lemonade Tycoon.


(click here to view the animation on its own page)