Experience

Independent
Writer, Creative Director [July 2010-???]:
Your scribe and big idea generator for advertising, blogs, event concepting, and all other forms of marketing, big and small.

Princess Animal
Regent [July 2010-In perpetuity]:
In charge of the care and keeping of the young infantada, Princess Animal. The young Princess has seen fit to spread Her Majesty through love of craft in this brick 'n mortar, real see-it, feel-it, hear-it physical store. Focusing on hand-dyed yarns (many local) and cool and unusual craft books. At the heart of Valencia Street in San Francisco, it's the biggest little 252 square feet of craft excellence in the world. Probably.

Yahoo!, Inc.
Creative Director, Brand Creative Group [October 2007-July 2010]:
Concept and execute creative deliverables and disseminate the brand message for Yahoo!. Managed up to 7 writers and art directors--and a large stable of freelancers--to build integrated, strategically spot-on, creatively kickass, award-winning campaigns that are seen by 500+ million people worldwide, both on and off-network, print and online. Internal clients include HR, Trade (B2B focused on advertising industry), Consumer, Brand, Influencer Marketing, HotJobs, Yahoo! for Good and more.

Sr. Writer, Global Brand Creative [September 2006 - October 2007]:
Concepted, strategized, and wrote print, interactive and event campaigns that amplified the Yahoo! brand both on and off-network. Internal clients included HR, Trade (B2B focused on advertising industry), Consumer, Brand, Influencer Marketing, HotJobs, Yahoo! for Good and more.

Independent
Writer, Creative Director [September 2001 - June 2006]:
Concepted, strategized, and wrote print, interactive and direct marketing materials. Clients included Wal-Mart, Yahoo!, SFMOMA, LeapFrog, salesforce.com, American Institute of Graphic Artists, Frankel (Visa), Real Branding (Red Lobster, Captain Morgan, Smirnoff Ice, Tequila Don Julio, Lipton, HBO and New Line Cinema), Danford.Madison.Sproul (Aspect Communications and TIBCO), Kirshenbaum (Cisco), The Engine Room (Emmperative, Holt, Reinhart & Winston, Tom Sewell Photography), and ECI (Financial Engines, PeopleSoft).

Clear Ink
Senior Writer [February 2001 - September 2001]:
Concepted, strategized, and wrote print, interactive, direct marketing and advertising. Clients included Jelly Belly, Aspect, the San Francisco Opera, BriteSmile, Salesforce.com and Aspect.

FusionDM
Associate Creative Director [January 1998 - February 2001]:
Concepted, strategized, wrote and managed integrated print and interactive marketing campaigns, with a focus on direct response. Managed creative teams. Clients included 3Com, Netscape, Sun, Broderbund, Riffage, Autodesk, ICS/Advent, Hewlett-Packard and VeriSign.

Miller/Huber
Copywriter [January 1997 - January 1998]:
Wrote copy and concepted direct mail communications, for both interactive and print media. Main clients included Oracle, Cisco Systems, National Semiconductor and Levi’s.

Independent
Copywriter, journalist, Editor and Project Manager [May 1995 - January 1997]:
Wrote and managed all forms of marketing collateral, in both interactive and print forms. Wrote a monthly music technology column, reviews, and various feature articles. Clients included CKS/Partners, McCann-Erikson, DMNA Inc., C|Net, Philips Electronics, New Media Magazine, Personified, and SGI.

Addicted to Noise
Contributing Editor [October 1995 - January 1998]:
Wrote and edited monthly Data Stream column,various concert reviews and features including "Stereolab's Control Groop" and "The Making of the Tibetan Freedom Concert."

Silicon Graphics, Inc.
Marketing Associate [July 1993 - May 1995]:
Conceived and authored website for the Visual Magic Division. Wrote and edited brochures, success stories and other marketing collateral.

EDUCATION:

Carnegie Mellon University, B.A. in Creative Writing, June 1990

INTERESTS:

Princess Animal^TM, hardcore knitting, sad songs for lonely people, slow cooking, fast living, true crime, false crime & writing fiction.